Is it morally right to raise awareness of health conditions for which no (or very few) treatment and care services are available? As Gede continues to raise awareness about key mental health issues (initially within the context of people living positively), the issue of service provision is becoming pivotal. Today, I enjoyed a fascinating meeting with Jess McQuail, Director of Social Business with Basic Needs (www.basicneeds.org) which offers an innovative model of community based mental health treatment and care provision through social franchising (which has impacted on the lives of over 600 000 people around the world since being launched three years ago). During our meeting, we agreed that there are clearly areas of mutual interest for us to explore for the benefit of our target audiences - and to keep in touch with this developing story, follow our blogs! jminto@gedefoundation.org